This year AccorHotels celebrates the fifth anniversary partnership with Shanghai Young Bakers (SYB). Since 2013, the Group has supported SYB’s vocational training programme as part of its corporate social responsibility charter for more than 150 underprivileged youths and young adults across China.
Started in 2008, the Shanghai Young Bakers programme provides youths and young adults with fully funded year-long programme specializing in French pastry. The programme offers youths and young adults a first-hand experience and know-hows of the food and beverage industry as part of its initiatives.
Solidarity AccorHotels has subsidised more than €94,000 in support the programme since the year 2013 when the baking centre was by Shanghai Young Bakers.
“Solidary AccorHotels endowment fund was set up in 2008 to support of the underprivileged through continuous training and learning to improve their socio-economic status,” says Christine de Longevialle, Managing Director of Solidarity AccorHotels, “Our priority is to promote access to professionalisation, employment and entrepreneurship through training projects for the underprivileged.”
Till now, more than 35 trainees from Shanghai Young Bakers programme were offered internships across the various AccorHotels properties and 15 of them were offered full time employment at Grand Mercure Shanghai Hongqiao, Pullman Shanghai Skyway, Pullman Shanghai South, Sofitel Shanghai Hyland and Sofitel Shanghai Hongqiao.
“The Shanghai Young Bakers programme gives us the opportunity to develop these young talents from underprivileged families as part of our commitment to corporate social responsibility,” said Michel Molliet, Chief Operating Officer, AccorHotels Greater China. “I’m pleased that our hotels have been supportive of the programme since its inception and it’s great to see these young talents being nurtured as they continue to develop their skills and passion in the hospitality industry.”
Emma Louise Blondes, Shanghai Young Baker’s Partnership Manager, said, “We are so glad to have established long-term partnerships with AccorHotels and hope we can continue to strengthen our ties so as to enhance our learning programmes for these underprivileged youths and young adults.”
Examples of some success stories shared:
Raised by her grandmother, Liu Mei Mei came from a broken family and despite her complicated family background, she went on to become a baker at Grand Mercure Shanghai Hongqiao following the completion of her training programme at Shanghai Young Bakers.
Growing up in Shaanxi Province, Wang Chengcong received her certificate following a year-long training in 2016. She is now part of the pastry team at Pullman Shanghai South.
Born in Henan Province, Zhao Fangfang grew up with her mother and younger brother. Since the completion of her internship at Grand Mercure Shanghai Hongqiao, she was offered full employment at the hotel and has been working there since.