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The Springboard Charity

Field of intervention
Vocational training
Supported organization
The Springboard Charity
Country and localization
Great Britain, London and Birmingham
Supported people
185 young disadvantaged people
Project helped in
Amount of the support
146,000 euros

« Hospitality Futures »: professional training in the hospitality industry for young people in difficulty.

The Springboard Charity, an English association founded in 1990, aims at the education of precarious young people under the age of 25, the reduction in unemployment and the relief of poverty caused by disability, social or economic circumstances.

In 2012, AccorHotels teams in Great Britain and Springboard set up the « Hospitality Futures » program which offers disadvantaged young people training in hospitality industry careers. Solidarity AccorHotels supports this project which allows every year 25 young people to benefit from a theoretical training of 2 months (discover of the business world, managing money, modules dedicated to hospitality and tourism…) and from a practical internship in a Springboard’s partner during 1 month.

In 2015, the programme was also launched in Birmingham, where the demand for highly-qualified labour is very high. In 2017, Solidarity AccorHotels consequently renewed its support for the fifth year running in London and continue to support the second year of extension of the programme in Birmingham to provide help to 15 new young people.

In 2018, Solidarity AccorHotels supports this training program again in the two cities where it operates, but by targeting an older population of beneficiaries. They are vulnerable and often accumulate other types of difficulties because of their life experience (addictions, street life, parenthood, instability ...). This population is very poorly assisted in the United Kingdom and training is rarely dedicated to them.


The project holder
Baiba plume
Internal Communications Manager, AccorHotels UK

Hospitality Futures gives young people from difficult background an opportunity unlike anywhere else – they have a first-hand experience alongside our fantastic hotel teams, gaining the necessary knowledge and skills to take the next step in their hospitality career.
It is fantastic to see how few weeks can change someone so much! Every year at the graduation we meet a dozen passionate young adults who are excited to be starting their career with our partner hotels and to put to use what they’ve learned.