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Image Mission Ltd.

Field of intervention
Vocational training
Supported organization
Image Mission Ltd.
Country and localization
Supported people
100 underpriviledge women
Project helped in
Amount of the support
15,000 euros

"Dress for Success": Accompaniment of about 100 women in a situation of great fragility in their professional integration

Image Mission Ltd, created in 2015, is a local association of general interest, whose mission is to promote the empowerment of women in difficulty in Singapore. The goal is that by offering them comprehensive support (coaching, image, white interviews, definition of career paths ...), it will enable them to get back successfully on the job market.

Singapore. Perceived as a prosperous city, with a developed economy and a very low poverty line, part of its population, mainly female, faces many difficulties often linked to one another: unemployment, low income, dependent families. ..

The Asia Pacific AccorHotels teams located in Singapore have supported the Image Mission Ltd association since its creation. They are particularly involved in the "Dress For Success" program by sharing expertise and know-how: professional coaching, clothes drives, white interviews... but also through the organization of fundraising events to raise both funds and awareness (i.e. evening at Novotel Clarke Quay Singapore in March 2017)

The project holder
Lynn Lee
Sustainable Development & Communications Director Asia Pacific

By supporting this program, AccorHotels Asia Pacific helps disadvantaged women who face rejection of employers to learn how to focus and highlight their strengths in future job interviews. We do not only give them clothes, we give them confidence and hope to build a future for themselves and their families. We aim to set up a volunteer trainer and mentor program to engage our employees in the long run.