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The Accor Brazil teams and the Accor Foundation support the employment of young people in difficulty

Accor Foundation set aside 55,000 euros for vocational training projects in Brazil

What the NGOs (Non-Governmental Organizations) Unibes, Centro Social Menino Jesus, Humbiumbi and Vovô Vitorino have in common? The four of them develop vocational training projects in hospitality aiming the insertion of young people and adults in the labor market and they received, together, a donation of 55,000 euros from the Accor Foundation in 2013. “This is a partnership that generates real prospects for the future of young people who will be able to build a career and make a difference in their future”, said Roland Bonadona, COO Accor Latin America.

With the objective of “linking cultures” and make this reality, the Accor Foundation operates in three fronts:

-         Local know-how: supporting socio-economic initiatives, highlighting the arts and traditional techniques

-         Training and insertion: encouraging integration and insertion of young people and adults in difficulty in the labor market

-         Humanitarian and emergency: helping populations in great difficulty and answering to humanitarian disasters

On the morning of June 12th, 20 people were gathered at the headquarters of Accor, in São Paulo, in the event promoted to formalize the partnership between NGOs and the Accor Foundation. It brought together Accor board members, journalists and members of the four NGOs:

-         For the NGO Unibes: Celia Parnes and Silvia Rodarte

-         For the NGO Centro Social Menino Jesus: Marina Kamyama and Rinaldo Ferreira, Confectioner of Pullman São Paulo Ibirapuera and volunteer at the NGO

-         For the NGO Humbiumbi: Maria Livia Andrade and Paulo Andrade and Alexander Borges, General Manager of the Mercure Belo Horizonte Lourdes

-         For the NGO Vovô Vitorino: Livercina Xavier and Maria Julia Rodrigues and Nelson Moreira, General Manager of the ibis Curitiba Centro Civico

During the event, each of the NGOs had the opportunity to talk about their history and their action.

Unibes (Brazilian Union of Israeli Welfare), from São Paulo, has been Accor’s partner for the last 11 years, and offers social and medical assistance, job training and access to culture for more than 14 thousand people per year. Each year, 700 students are trained for the job market, including the hospitality area.

Centro Social Menino Jesus, from São Paulo, provides care to people in situation of social vulnerability, with training activities in order to help them to become autonomous. Located in a peripheral region of the city, Parelheiros, the organization will start the third training course on Restauration, headed voluntarily by the Confectioner Rinaldo Ferreira, from Pullman São Paulo Ibirapuera.

Humbiumbi (named in reference to an Angolan bird that announces the sunrise), from Belo Horizonte, develops programs to train young people in the local community, so that they can become the protagonists of their history, develop social and professional values and be included in the labor market.

Vovô Vitorino was a man who, 19 years ago, began telling stories to children in a neighborhood on the outskirts of Curitiba (Paraná). Since then, much has happened and the NGO currently works with teenagers, and proposes them theater, dance, English and computer classes. And now, with the support of Accor, will start training young people to work in the hotel industry. “We believe the only way to promote the community is through work,” said Maria Julia Rodrigues.

According to Bonadona, the fact that Accor is a leader makes it means that the company naturally becomes a business model for many others. “We hope that the actions we develop for the community work and training will also be copied by others!”

Fernando Viriato, Director of human resources for Accor Latin America, highlighted the importance of the moment: “this day is only possible for three reasons: the Accor Foundation, which regulated the support to projects; Accor employees, who indicates the organizations and act as volunteers; and NGOs that are responsible for promoting training and qualification.” He also commented on the transformation that the partnerships promote not only to the person receiving the training, but for everyone around them. “As a result of this work, we will certainly have a better and stronger Brazil for all of us,” he concluded.