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Certificate of Excellence for Accor employees in China!

The solidarity communication campaign in favour of the “Empowerment Builds the Future” program was rewarded in China.

On March 30, 2012, in HongKong took place the “2011 Asia-Pacific Public Relations Awards” closing dinner. At the same time, many companies which support and implement an innovative communication were rewarded.

Several rewards were granted including the best CSR (Corporate Social responsibility) communication campaign award, where Accor Asia-Pacific received the second prize. This prize was awarded following an internal and external communication campaign that was carried out by the Accor collaborators in China in favour of the “Empowerment Builds the Future” program of solidarity!

The Accor Foundation supported the Chi-Heng Foundation up to €20,000 through the « Empowerment Builds the Future » programme. This social company is manufacturing ‘eco-friendly’ bags in a Henan village with the intend of training young women impacted by AIDS. As of today, this programme is autonomous and supported by all the Accor collaborators in China. With more than 34.000 bags manufactured, sold 2 € each in more than 100 Accor hotels in China, Hong Kong, Taiwan and Macao, this program already contributed to the education of 32 children suffering from AIDS.