Germany: a helping hand for people in need!
When it comes to generosity, AccorHotels German teams serve as a great example for all of us! Over the past months, they got involved in humanitarian causes to bring their support to refugees. Here we take a look back at some of the key moments, including donations and initiatives focused on sharing and training.
Every day hundreds of people leave everything they had behind to start a new life somewhere peaceful and safe, and half of them are children.
Faced with such a terrible situation, staff of the AccorHotels establishments and of the head office in Germany got involved: in 2015 and during the first half of 2016 several solidarity and humanitarian projects made it possible to provide support for these men, women and children.
Solidarity AccorHotels, whose mission is to support AccorHotels employees in developping their solidarity projects, joined some of these initiatives dealing with professional integration of the disadvantaged.
- Donating points to help others
Around Christmas, members of Le Club AccorHotels had an opportunity to convert their points into donations. Solidarity AccorHotels supported this generous action and the Group’s client involvement by doubling every donation made. Thereby a total of more than €20,000 was raised to support "Mama lernt Deutsch" ("Mom's learning German"), an integration project run by the association Aktion Deutschland Hilft. This programme carries out vital work aimed at integrating female refugees successfully.
- A great national effort
Another excellent example of community-spiritedness: the Solidarity Week, organized and promoted by Solidarity AccorHotels, which provided an opportunity for seven hotels in Düsseldorf to collect clothing, shoes, bags and also toys for Düsseldorf Refugee Aid NRW.
And that's not all! Supplies, toys, books, children's clothing and accessories have been collected and gathered by hotels in Bremen and Munich and the Brand Marketing Department.
- A shining solidarity
Thanks to the arrival of the new Live N Dream concept, hotels in Hamburg, Berlin and Munich were able to give a mass donation of beds, mattresses and bedding. Just Novotel Mainz donated more than 270 bedding goods! Also ibis Koeln Centrum gave 100 pillows and blankets to a good cause!
The social days gave chance to staff of the German head office, working in teams of 10 to 15 people, to distribute donations during working hours, to end the year on a charitable note!
And there has been no lack of ideas and initiatives to lead even more actions: charity concert, training program, internships… The teams have lots of inspiration to help the disadvantaged communities which are increasingly numerous in the country. Congratulations to them for this great mobilization!